Innovation & R&D
From agronomic expertise to practical solutions
Our Innovation, Registration and Development Department (DIRD) is dedicated to identifying, validating, and delivering innovative solutions that contribute to more productive, efficient, and sustainable agriculture.
We work closely with farmers, research centers, universities, and technology partners, ensuring that scientific knowledge is transformed into practical solutions for the field.
From the prospecting of new technologies to their validation in real production conditions, we accompany the entire process of development and introduction of new solutions to the market.
What we do
Field Trials
Technical evaluation of products under real production conditions.
Registration
Regulatory monitoring and support for the product placement process in the market.
R&D Projects
Development of research projects in partnership with universities and companies.
Technical Outreach
Knowledge transfer through demonstrations, events, and technical content.
New products
Identification and validation of solutions with potential for Portuguese agriculture.
From trials to practice: validated results in real production conditions.
Get to know some of the real-world results developed by the Hubel Verde team.
Meet the team
Margarida Mota
Head of Innovation, Registration and Development
João Silva
Regulatory Affairs and Registration Specialist
Débora Afonso
Technical advisor
Catarina Sousa
Technical advisor
João Caetano
Technical advisor
Bringing research closer to the field
We work with companies, universities, and growers to validate solutions and generate practical knowledge for the field.